WHAT IS VCD PLUS?
Vision Care Direct has remained dedicated to the independent optometrist. Our high level reimbursement and high patient value have allowed us to edge into a market controlled almost exclusively by a few national vision plans that are owned by conglomerations that do not have the indepdenent’s interest in mind.
It worked well, but then the national plans noticed and started a race to the bottom of the barrel on monthly costs. We couldn’t compete that way, so we had to innovate. To do that, we surveyed members with this question – What’s the number one complaint about any vision plan you’ve participated in? The answer wasn’t surprising – paying out (a lot) more than they expected at time of service even though they are enrolled in a vision plan. We believe this aggravation is leading to the rise of online optical retail, and that this is the reason many don’t go every year like they should.
When patients find out the price at the end of the process of looking for frames and being sold lenses, they are likely to take their prescription and shop on the internet, or not get their glasses that year at all.
With VCD PLUS, we provide reimbursements on frames and lenses, and we cover progressives lenses with AR at a cost of just $15 to the patient, and at a strong profit to your office.